the power of customer relationship management? Organisations are increasingly using databases to manage customer relationships to increase both sales and customer satisfaction. A database can help you identify key trends and important information such as your most profitable customers. A customer database can play a significant role in how you manage relationships with customers.
More than anything else you do, a well maintained customer contact database is a critical component to growing and retaining your customers.
A well designed customer database will allow you to use customer data to build highly profitable marketing programs. It will be your number one tool in selecting the best customers for each individual marketing program you create.
We've all heard how important it is to collect customer data but most people are challenged to actually "do" something with all this information. Collecting the data is the easy part. Figuring out what exactly to do with it is only slightly more difficult.
How can you tell if a customer is still a customer? How can you determine if a customer has defected? How do you calculate your customer retention rate? Yes, you guessed it - you're customer contact database will tell you. A well designed database will help ensure repeat business, reduce marketing costs, increase loyalty, segment your markets and identify your most valuable customers.
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